During the last Moscow Fashion Week, a bright event that brought together hundreds of Russian brands and experts, a public talk “Smart Set for Retail: How to Organize a Corner, Pop-Up Store, Store” was held as part of the business program. The hosts were Dmitry Grachev, founder of the Alterna designer furniture factory, organizing spaces and brand corners (Tsvetnoy and Au Pont Rouge) and Anatoly Mosin, founder and head of the AB PROJECT architectural bureau. The public talk took place at the main venue of the event in Zaryadye Park.
Being experienced professionals who have been working with global brands and Russian retail for several years, Dmitry Grachev and Anatoly Mosin shared their ideas accumulated over the years of cooperation with brands.