The exhibition stand for The Act is a physical manifestation of the brand's philosophy, presenting self-care as an essential and natural ritual. Core values like naturalness, lightness, and nourishment are seamlessly reflected in the stand’s architectural design, which embodies the essence of harmony with nature.
Inspired by a drop of water—a universal symbol of life and skincare—the stand’s smooth, flowing lines evoke a sense of effortlessness, while its soft, minimalistic color palette reinforces a refined approach to self-care. The central cylindrical structure serves as a striking focal point, drawing visitors in with its open, inviting design that’s accessible from all angles. Surrounding the main structure, sleek, understated displays provide an elegant backdrop to showcase The Act’s products. Delicate aluminum screens subtly define the meeting areas, balancing openness with just the right level of privacy amidst the dynamic energy of the event.