We present M City as an integral part of the ecosystem of a modern city. A place where city dwellers can recharge their batteries, take a breather and get on with their business. An M City store lives to the rhythm of the city.
In creating the concept for the new format of the M City shop, our office worked as a team with a studio of graphic designers led by Yulia Vyalkina and Irina Kozhukharova. All to create a symbiosis of layout solutions, navigation and corporate identity.
Images and inspiration from the city shaped the concept and final form: Energy and vibrancy were reflected in the new verified colour scheme and patterns.
The M City format is incorporated into the third place concept through a café where people can interact freely and creatively.
Together with a team of graphic designers led by Yulia Vyalkina and Irina Kozhukharova, our office has developed a visual concept for "M" City, which includes the planning, the interior design and the graphic solutions.
We present "M" City as a new point of attraction on the map, an integral part of the ecosystem of a modern city. The M" City lives in rhythm with the city. It is the link between the work place and the home, it is a link in the concept of a third place.